Make Up Peterborough

Client Industry

Health, Beauty, and Cosmetic Services (Permanent Makeup / PMU)

Project Goal

To design and develop a conversion-focused, highly visual, and easily navigable website that establishes the client as the leading Permanent Make Up (PMU) expert in the Peterborough region. The site needed to clearly showcase services, build trust through testimonials and galleries, and drive direct booking appointments.

Key Features & Deliverables

Category

Description of Solution Implemented

Local SEO Foundation

Domain selection and content strategy centered around the high-value keyword "Permanent Make Up Peterborough" to optimise for local search rankings.

Aesthetic Design

Developed a clean, professional, and sophisticated aesthetic using a modern framework, emphasising high-quality imagery to reflect the precision and artistry of the client’s work.

Service Catalog

Dedicated sections and pages for signature PMU services: Lips (Lip Blush/Liner), Brows (Microblading/Powder), and Eyeliner (Lash Enhancement).

Lead Conversion

Strategically placed 'Book' CTAs (Calls to Action) and visible contact information (WhatsApp integration) throughout the site to maximize appointment scheduling.

Trust Building

Integrated a dedicated Gallery for showcasing before-and-after results and a Testimonials section to leverage social proof and build client confidence.

E-commerce Functionality

Integration for selling and managing Gift Cards, providing an additional revenue stream.

Mobile Responsiveness

Ensured flawless and fast performance across all mobile devices, crucial for reaching local customers searching on the go.