You Massage Academy

Client Industry

Wellness, Massage Therapy, Professional Training & Education

Project Goal

To create a unified digital platform that seamlessly manages two distinct business functions: a successful massage therapy service practice (Treatments) and a new accredited professional training arm (Courses and Boot Camp). The site needed to communicate the founder's expertise and facilitate enrollment in courses while also driving bookings for massage services.

Key Features & Deliverables

Category

Description of Solution Implemented

Dual Focus Content Architecture

Developed a clear information architecture to separate service lines: Treatments (Sports Massage, Hot Stone, MLD, etc.) and Courses (Professional Massage Training) to cater to two different audience segments (clients and aspiring therapists).

Authority and Trust

Utilised a prominent "About Me" section on the homepage, leveraging the founder’s extensive 10+ years of experience and qualifications as an accredited educator to establish expertise and trust.

Training Enrollment Focus

Created dedicated sections for professional Massage Courses and local fitness Bootcamp classes, making it easy for users to inquire about and enroll in training programs.

Comprehensive Service Offerings

Detailed pages for core services including massage therapies, C-section scar improvement, cellulite reduction, and brow treatments, ensuring all current services are clearly marketed.

Direct Communication

Implemented highly visible, one-click WhatsApp Chat links across the site to enable immediate, personalized communication and streamline booking inquiries for both services and courses.

Booking & Gift Card Functionality

Integrated solutions for purchasing Gift Cards and easy navigation to Booking links, supporting both immediate revenue and future sales.